Better Living is a corporation headed by The Director that oversees major aspects of life in Battery City. Better Living manufactures a wide variety of products, including batteries, ray guns, Power Pup, and air fresheners[1]. While other brands are referenced, including Cosmic Thrust and Dead Pegasus, Better Living seems to be the largest corporation in the world of the Killjoys.
Mission Statement
Better Living offered the following mission statement on their (now defunct) website[2]:
Welcome to Better Living Industries, where dreams can be fulfilled, if your monetary ranking is deemed acceptable. We at Better Living Industries have been dedicated to a clean and structured lifestyle since the great fires of 2012. Bleaching the Zones and the quantitative analysis of the population have been effective means of ridding you, the consumer, of the unwanted waste. We, the organization, firmly believe in the sanctity of monochromaticism. By organizing the organisms we have revealed life’s true hidden values and discovered ways to attain and monetize that value. So ask yourself this, “Why Try?” Simply kick back and let BLI wash the grime out of your world. You have the means, you live to buy, why not buy to live a color-free existence.
Identification
Better Living is typically identified by the black-and-white Better Living logo, as well as slogans like "The aftermath is secondary." The Director is often seen as the face of Better Living. Content related to Better Living is often written in English and Japanese[3].
References
- ↑ Shown in the "Na Na Na" video.
- ↑ Accessible through the Wayback Machine.
- ↑ Shown on the now-defunct Better Living website, which had text in both English and Japanese. There is also some limited Japanese in the comics.